# Field Coach

> Field Coach is the sales flight simulator for field reps. AI voice roleplay turns sales playbooks into practice — reps talk to realistic AI customers, get scored against your rubric, and prove they can sell before they're in front of a real customer. Built in South Africa for FMCG, liquor, township trade, telco, retail, financial services and B2B field teams.

## Product

- [Features](https://www.fieldcoach.co.za/#features): AI voice roleplay, configurable personas and objections, automated scoring against your rubric, targeted coaching, manager dashboards, multi-tenant SaaS.
- [How it works](https://www.fieldcoach.co.za/#how): Three-week launch — Discover, Define, Approve — turns your sales playbook into a live programme with personas, scenarios and scoring tuned to your channel.
- [Who it's for](https://www.fieldcoach.co.za/#audiences): Field sales, customer-facing, and compliance-regulated workforces — FMCG, pharma, financial services, telco, retail, B2B sales.

## Company

- [Founder story](https://www.fieldcoach.co.za/#founder): Built by Pierre and a team with deep field experience across South African trade.
- [Service & approach](https://www.fieldcoach.co.za/#service): Custom programme design plus a self-serve platform; capability teams focus on coaching instead of content production.
- [FAQ](https://www.fieldcoach.co.za/#faq): POPIA, languages and code-switching, customisation, realism of the AI, security.

## Contact

- [Book a demo](https://www.fieldcoach.co.za/#demo): Calendly booking with the founder.
- Email: pierre@fieldcoach.co.za
- LinkedIn: https://www.linkedin.com/company/field-coach

## Optional

- [Full site copy](https://www.fieldcoach.co.za/llms-full.txt): Long-form Markdown of the entire marketing site for deep ingestion.